1. Introduction

Welcome to Devlancers ("we", "us", or "our"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy details our practices concerning the collection, storage, use, and processing of your personal data when you visit our website (devlancers.in) and when you submit inquiries through our contact forms, in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable privacy regulations.

2. Information We Collect

We collect and process personal data in two primary ways:

• Information You Provide Directly: When you use our contact forms, request project estimates, or inquire about open positions, we collect personal details including your name, email address, phone number, company name, project description, timeline expectations, and budget ranges.
• Automatically Collected Information: We collect behavioral and technical information during your visit, such as your IP address, device type, browser specifications, page view interactions, scroll depth, and active reading time. This data is collected using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Microsoft Clarity.

3. Purpose and Legal Basis of Processing

Under the DPDP Act, we process your data based on your explicit, informed consent. We use this data for the following specific purposes:

• To respond to your inquiries, schedule project discussions, and prepare software engineering estimates.
• To evaluate job application submissions and resumes.
• To monitor website performance, evaluate user engagement quality, optimize interface layouts, and improve customer acquisition rates using heatmaps and user recordings.

4. Analytics and Tracking Tools

We utilize analytics and screen-recording integration tags to understand user behaviour and drop-offs:

• Microsoft Clarity: We use Microsoft Clarity to capture screen recordings, scroll maps, and click heatmaps. These help us audit user experience and find interface friction.
• Google Analytics 4: We use GA4 to track aggregated site traffic, referrers, page hits, and custom events (e.g., CTA clicks).

5. Data Retention

We retain your contact details and project briefs only as long as necessary to fulfill the inquiry or maintain an active business relationship. Behavioral data recorded by Microsoft Clarity is retained in accordance with their standard compliance policies (typically deleted after 30 to 90 days).

6. Your Rights

You have the following rights under the DPDP Act and other global data privacy regulations:

• Right to Information: The right to know what personal details we have stored.
• Right to Correction and Deletion: The right to request that we update incorrect details or completely erase your personal data from our systems.
• Right to Withdraw Consent: The right to withdraw your consent to data processing at any time.

To exercise any of these rights, please email us at contact@devlancers.in. We will process your request within 15 business days.

7. Contact Information

For questions regarding this Privacy Policy or our data collection practices, contact us at: